Sports businesses have quickly learned that utilizing their own created content is a great way to develop messages for their fan base. Providing your fan base with authentic, customized and exclusive content gives out a very meaningful message: We (sports team) care about you (fans) playing a larger role than just a “fan”. Sports organizations want fans to be a part of a tribal experience, they want fans to connect to the action and be a part of something bigger than just themselves. Through this content sports organizations want fans to feel like they are a part of the team and that their opinions matter. Let’s be honest, without the fans there would be no success in professional sports and organizations know this. Fans drive the business, so it seems logical that they should have a sense of being able to drive their social experience with their favorite teams.
Providing the public with an exclusive look at how these athletes live life on and off the court allows fans to humanize the players and not only better understand their sports heroes, but most importantly relate to their heroes on a personal level and become TRUE avid fans.
Being a fan today means more than simply going home when the lights go off in the stadium with their personal lives unaffected by the outcome. By breaking down the barrier between fans, athletes and sports organizations with internally created content, wins and losses are now not only embedded in the hearts, souls and lives of the professional athletes playing the game, but also in the hearts and souls of the extremely supporting fans as well.
See the improvements your social media platforms endure by applying this concept to your personal branding and social media marketing initiatives. Here are some examples of how you can create content:
- YouTube Video Logs
- iMovie Presentations
- Podcasts with thoughts and insights on trending topics
- Photos/Video of relevant events
- Portfolio of industry related projects
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